What is Mobile & Web Design?
The Mobile Web is a fast moving, competitive, digital marketing strategy that engages your smart phone customer and frustrates your competition.
Webpage design is a responsive design that serves all customers regardless of the device they use to visit your website.
It’s designing around the customer smartphone experience using a smaller screen and the thumb, forefinger or voice for engagement.
Designing to the Tablet customer (iPad) using a midsize screen and touch input.
And never forgetting the Full screen Desktop or laptop visitor.
It is your companies individual, one to one, marketing strategy!
Responsive Mobile Web design is not an App and not a web page conversion.
Responsive Mobile web is an always on, always working, independent website with your focused message directed towards your mobile customer.
Before and After Mobile Web Experience
A Mobile Web Experience is not a page conversion via a browser sizing change. Converting your website via page resizing.
This is a fix, not a customer engagement strategy.
Why is page conversion just a fix? Several reasons.
1) First on a conversion your information is arbitrarily sorted by a computer programmers algorithm who has never heard of your company or knows your message. A mobile website should be designed specifically for the mobile smart phone focusing on a condensed and your message zeroed in on the customer/client marketing a mobile directional message.
2) Second mobile web design is about short control and engagement of your mobile message(s), touch to call phone number button must be prominent, your hours clear and easy to find and a gps enabled map for bringing the local customer to your doorstep. Once the mobile web is built we develop return visits for a customer life longer than one click, do this with marketing, messages landing pages specials and loyalty programs?
3) Third you spend good money on your advertising. If a search directs your customer to your website and if the experience is terminated on a smart phone due to design confusion. You have just payed an advertiser like google or Bing for a click that is going to your competition. We should strategize the mobile desktop experience. Know and use the knowledge that a desktop website visit versus the smart phone visit and engagement are two separate experiences.
When you access web pages from your
smartphone, you make a 3 quick decisions.
- Leave
- Stay… Pinch and Zoom… then hunt for info and decide to leave or continue
- Stay and follow your web search with clean design and a mobile message built for your smart phone.
A true mobile website is a rebuilt customer experience with the goal to keep the customer engaged and away from the first option of leaving. Google studies show a Mobile Leave is a lost customer forever as the BOUNCE OR LEAVE EXPERIENCE for the mobile customer creates a forever leave with the memory your site will not work on their smartphone, so they stay away on future mobile searches.
True Mobile Web is a skinny, light design compared to desktop design. A desktop website has the option to be heavy in design content and information relying on screen size & bandwidth. Desktop searches have fixed landlines and include additional customer patience in load times. Load times on Smartphones have to happen in seconds. *A note REXP Mobile Web serves our mobile pages in quick design by utilizing the newest technologies and fastest servers available at Amazons data systems.
And it’s just not screen size… In contrast to a desktop experience the same experience on a mobile device will take a ridiculous amount of time to load on your smart phone depending on your providers service, while on your desktop or laptop computer the page is loaded quickly and loads just fine.
There are several reasons this happens… it may be the website has not been optimized for mobile viewing!
What does this mean for you as a business owner with a website?
It means that if your website does include a mobile optimized website, you could be losing business to your competitors who have sites that are more easily navigable for mobile phone users. Setting up a true mobile optimized version of your website is a digital marketing strategy and a job better left for the professionals.
And that’s where we come in! REXP can deliver a wide array of mobile website services, whether you’re looking to redesign
your entire website, or add a true mobile website to your customers. Let us help you with the business that is Digital Marketing.
We can put you in touch with your Mobile Web customer and lightyears ahead of your competition!
Contact REXP today.