Google Analytics Basic Website Settings

REXP Website Designs Use Google Analytics

Rule # ONE …  Follow and decide on a “Website Objective”  2nd make a Plan to follow a Circle of Improvement  (review here)

In order to measure our goals, progress and yes failures we nee a Digital  Marketing plan our first and second action items are  to  sit down  create, develop  and review a viable plan  for everyone to follow.  The “Circle of Website Improvements”  creates a basic guideline.

Our Third Action Item is to Add/Configure Your Google Analytics (GA) Strategy

Best practice is to plan time determine measurable actions  and then configure your analytics with multiple views in an organized structure. Each view will report findings at a quick glimpse. It is important to not get lost or lose site of our original goals and plans. Configuring an GA  plan that shows filtered data to create quick view reports that can be reviewed per incidence is paramount. Web Design should include  filtered GA views to contain our Key Performance Indicators (KPI) and Segments. With the right tools we may utilize the wealth of data in quick reporting formats to help make better decisions towards the success and failures  of our digital activities and goals.

Example… Creating GA data views and filter reporting on an activities tied to an Email promotion sent out to our customer base. We wish to view a particular landing page and the multiple design  views would tell us  time reviewed, time spent, geography, clicks performance,  to include separate views of our Desktop website visitors who viewed the site and the  separate view of mobile visitors who opened and viewed the email directed to a  mobile landing page using their smart phone. Future Emails may tell us to target our Mobile Website Email versus our Desktop Website.

Website Circle of Improvement

Setting up google analytics properly and reviewing the information via a regular set plan will allow us to make better digital marketing  and overall business decisions.

Here is a Google Analytics Basic Website Setting which will  show traffic to web pages on your desktop website and a second independent view showing your  mobile website traffic.

With Google Analytics we can add, detail,  delete and modify these views at anytime. It is important to understand, changes to the views modify the data being reported changes from the day forward so historical views will change.

Action Items

1. Review  The 5 Common Website objectives  (review  click here)
2.  Plan and strategize and create a business process.
3. Add and configure Google Analytics
4. Develop a Digital marketing strategy with the Web Circle of  Improvement
5. Setup and configure your Google Analytic s follow the  above guide for  5 step planning circle of improvement
6. Measure objectives met and improved on  prior to changing or adding or deleting these views.

I am a Denver based business owner just like you…  If you feel uncomfortable with the technical aspects of Digital Marketing, Mobile Web design, Website technologies or Google Analytics… Do not let that stop you!  It would be a great idea to for us to introduce  each other. How’s businesses? Give me a call, my job is to help your business grow.  We have developed our business strategies like Mobile Websites  and supporting technologies  to work  effectively for businesses just like yours.
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