SEO REXP Design Guide for Websites

 

Content

  • Based on keyword research
  • Produce new content frequently
  • Make your content unique
  • 404 Management ~ purge old pages
  • Use 301 redirects wisely

 

Crawlability

  •  Robots.txt tuned for Search Engines
  • XML Site Maps Current
  • Navigational Structure
  • URL Structure
  • Rich Media (Flash) Caution
  • Webmaster tools current

Site   Design

  • Internal site link use
  • URL Structure and Keyword usage
  • Commit to a “New Content Champion”
  • Content hierarchy strategy
  • Mobile   Friendly,   Responsive  or Redirect
  • Rich   Media warning do Not Bury in Rich or JavaScript
  • Follow  REXP  5 Design plan for structure

Links

  • Plan for Incoming & Outgoing links
  • Link Management
  • Grow with Partners and like  businesses
  • Stay away from black hat linking
  • URL Structure enhances& key words

 

Page   Design

HEAD COPY

  • Titles Unique &  Relevant (60 Chars)
  • Descriptions Unique and relevant (Keep around 160 Char)

BODY COPY

  • H1, H2 and other H Tag usage
  • ALT Tag Importance and usage
  • Keywords in Content Grammar Anchor Text

Social

  • Be an Authority
  • Design for Desktop and Mobile
  • Be persistent build community
  • Interact often keep things live
  • Share useful content
  • Grow all Platforms Google+. Facebook, Twitter, Pinterest