SEO Design GuideMobileRed+2013-11-14T18:55:20-06:00
SEO REXP Design Guide for Websites
Content
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Based on keyword research
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Produce new content frequently
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Make your content unique
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404 Management ~ purge old pages
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Use 301 redirects wisely
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Crawlability
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Robots.txt tuned for Search Engines
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XML Site Maps Current
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Navigational Structure
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URL Structure
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Rich Media (Flash) Caution
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Webmaster tools current
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Site Design
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Internal site link use
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URL Structure and Keyword usage
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Commit to a “New Content Champion”
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Content hierarchy strategy
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Mobile Friendly, Responsive or Redirect
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Rich Media warning do Not Bury in Rich or JavaScript
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Links
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Plan for Incoming & Outgoing links
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Link Management
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Grow with Partners and like businesses
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Stay away from black hat linking
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URL Structure enhances& key words
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Page Design
HEAD COPY
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Titles Unique & Relevant (60 Chars)
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Descriptions Unique and relevant (Keep around 160 Char)
BODY COPY
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H1, H2 and other H Tag usage
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ALT Tag Importance and usage
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Keywords in Content Grammar Anchor Text
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Social
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Be an Authority
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Design for Desktop and Mobile
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Be persistent build community
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Interact often keep things live
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Share useful content
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Grow all Platforms Google+. Facebook, Twitter, Pinterest
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