Project Description

F.E.M Sales, Inc. B4 & After Digital Makeover

The problem? The Rep Agency needed a complete website makeover & refresh. Missing in their marketing was a way to display multiple lines and territory reps with similar and alternate information in a 10 state territory.  Do this digitally and over the phone, The original/Old website was abandoned. Our project required a from scratch attitude and learning curve.

Solution?

REXP digital design & website makeover!

Our 11 Point Challenge for the Rep Group

Our Makeover included:

  1. Provide Information… Create a  website that universally serves  Road Reps, Vendors,  Customers (Retailers) & Staff with a quick and easy way to get to a digital information portfolio was a necessity (open &  secure)  a Digital Library.
  2. Sales Tools… Exposure to product and lines and a doorway to Clients, Prospects, and Staff.
  3. Flipbook Catalogs… Secure, Online, Current Catalogs Available to Retailers and Reps 24 X &.
  4. Division Outline…  provides sales to Gift, Fashion, Tourist and Home Decor through two different Divisions. The Website needed to display the split divisions and also the bond under one roof.
  5. Pictures & Content… Update a library of pictures and website content including current catalogs of product lines.
  6. Responsive Design… Must work on all devices Desktop, Smartphone, and Tablets fluidly. Graphic Design… Utilize high impact, website Insights for timed events and sales, include images and image sliders for quick acknowledgment & branding.
  7. Branding… The companies vendors  & product lines it represents a cumulative branding image.
  8. Design Forward… Look competitive and brand F.E.M Sales, Inc. as the leader they are in the market they represent.
  9. Social Media Hooks… Add Social Media connectors to Facebook, Twitter, Google + and Email sign-up.
  10. Support…  Retailers, Reps, and staff access the site as a resource for latest info needs.
  11. Reporting… Website stats and live monthly info report to include Google Analytics reporting in addition to a few of our own as to who views what, how, where and how often what’s most popular?